Ubisoft’s E3 2014 Press Conference Review

The good, the shock and the dancing

Ubisoft brought it again this year, opening and closing with big reveals.

Ubisoft had a couple a surprises to show this year, including “FarCry 4,” “The Division” and a new “Rainbow Six” game. All of this was very exciting, but the press conference dragged when it came to the dancing and the working out. The presentations felt forced and awkward. Aisha Tyler returned for her third consecutive year as host with vulgar and honest commentary that made the show less awkward than it could’ve been.

The show opened with our first look at “FarCry 4” and the new eccentric villain, voiced by the ever talented Troy Baker. Looks like this character will be another great one to watch.

The less awesome parts of the show came from “Just Dance 2015” and “Shape-Up” which both had a showing that didn’t fit the tone of the rest of the show. Pop hits like Lady Gaga’s “Applause” and Pharrell’s all too familiar “Happy” were used to show off “Just Dance 2015,” which is a mobile app now and can have any number of people play it. Ubisoft just came up with another way to break your phone.


We did get some cool trailers for Ubisoft’s big games. We got a new time lapse trailer for “The Division” giving us more of an insight on the story, and looks like we are playing the heroes. We did get some commentary which turns out actually isn’t voice acting in the game. Also getting the time lapse trailer treatment was open world, cross-country racing title “The Crew.” The game is huge and the trailer shown was one of two, two-hour cross-country missions. I personally can’t wait to get my hands on the game.

“Assassin’s Creed Unity” got its time in the spotlight, showing off a new trailer (featuring Lorde) and some 4-player co-op. The game looks great, and the new setting of the French Revolution in the 17th century looks sharp and compact with nearly 5,000 individually active NPCs on screen. The game didn’t disappoint this year as it rarely does.

It’s great to see Ubisoft put a lot of care into these big blockbuster titles, but it’s heartwarming to know they still care about video games on a simpler level. In “Valiant Hearts The Great War” you play as a cute little dog through its time in the first World War, so that should sell you right there. The game uses the same tech that was used to make “Rayman: Origins” and “Child of Light.”


In 2012 it was “Watch_Dogs,” last year it was “The Division” and this year the big surprise that ended the conference was “Rainbow Six: Siege.” The demo shown was a 5v5 where each team tried to capture a hostage. Highly and responsive destructive environments were shown, and that close quarter feel of “Rainbow Six” seems to be intact.


Ubisoft really brought it this year, as usual. “FarCry 4” opened the show strong, and “Rainbow Six: Siege” closed even stronger. There were moments of eye rolling with “Just Dance 2015” and “Shape-Up,” but everything else that was shown was a great showcasing of what Ubisoft is capable of.

What was your reaction to the first five minutes of “FarCry 4?” Were you impressed by “Rainbow Six: Siege?” Let us know in the comments below.


About Dev Allen (136 Articles)
I'm a robot, majoring in happiness and minoring in personality. I generated A boy has no name, but you can follow him @DevPointO.

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